Hi!
I am a UX-designer based in Gothenburg, driven by creating design solutions for complex problems with a focus on human needs. I have broad UX experience across various industries and domains, including fintech, medtech, and digital sustainability. My academic background is a Master of Science in Engineering in Design and Product Development.
My greatest strength lies in combining creativity and analytical thinking to create thoughtful and user-friendly solutions. With a background in industrial design and product development, I have learned the importance of collaboration and communication within cross-functional teams. I bring a toolbox full of design and innovation methods that I use to create user-friendly and meaningful experiences.
Alongside my work as a UX designer, I run a small illustration and art business, which gives me the opportunity to explore my creative side. When I am not creating or designing, I enjoy spending my free time baking cookies or reading a book. During the summers, I enjoy sailing with friends and family.
I work across the entire design process, from UX research to visual design. While I consider myself a generalist, my key strengths include:
Prototype & Testing
I am comfortable using a variety of prototyping tools, including Adobe XD, Sketch and Protopie, but I feel most at home in Figma. I always strive to work in a hypothesis-driven way, validating ideas through testing. Usability testing is one of my most important tools for ensuring effective and user-centered solutions.
Workshop facilitation
I have extensive experience facilitating workshops of varying sizes, from small working sessions to larger groups of 30+ participants. Over the years, I have planned and led workshops for a range of purposes, including ideation, strategy and business alignment. I have also taught workshop facilitation and Design Sprints at Yrgo, helping students develop collaborative problem-solving and innovation skills.
Accessibility
Accessibility is a key focus area in my work. I have experience driving accessibility efforts across teams and ensuring that products align with WCAG standards and inclusive design principles. Through accessibility reviews, usability testing, screen reader testing, and keyboard navigation testing, I help identify barriers and create more accessible experiences for all users.
“I am very glad and privileged to have been working together with Elin. She is highly analytical, motivated and a real team player. She often shares interesting thoughts that develop both the team and business goals, often from a high perspective. These dialogues with Elin have been very motivating for me and Econans. Elin is a very competent person that delivers high quality in everything that she does. Her qualities, in combination with the strong ambition to develop sustainable and smart products, makes her excellent for UX and product development projects. I hope to have the possibility to work with Elin soon again and wish her all the best in the future!”
Keep in touch
Feel free to contact me at elin.strand@proton.me or reach out on Linkedin. You can also download my CV.